Aug
07
20:30
Techniques for making it less difficult to manage stakeholders
Workshop
Hebrew Session
David Balsam
Lead Product Manager @ Freightos
David leads the product team focusing on the Marketplace at Freightos, one of the hottest Jerusalem startups which is changing the way the world ships goods. David started his “career” as an officer in an intelligence unit doing product management work before he even knew about that role in high-tech. Since then he has played around with 2 startups (one financial and one teaching kids about cyber), was the Director of Research in a business intelligence and cyber company called KELA. David loves solving problems using data an creating great UX
More about 
David Balsam
Everyday as product managers we have to work together with many different stakeholders, internal within the company and external customers outside the company. We all have different types of people to deal with, there is the enthusiastic, the annoying one, the one the keeps bugging you, the supporter, and so on and so forth. In this lecture will try together to define them, who they are, what their goals are, how can we understand them better, how we can create empathy towards them. We will focus on creating visibility so our stakeholders feel they can trust in us that we will create a product that will help them succeed. This lecture is suitable for anyone who works with people every day and wants to learn how to spend the day in a more effective and more pleasant way, and especially how to identify how to work correctly with each stakeholder.
Questions this talk answers:
01
How do identify who my stakeholders are?
02
How do I create a product design process which creates stakeholder engagement and visibility?
03
How do I make my stakeholders trust in me?
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David Balsam
Lead Product Manager @ Freightos
About
David
David leads the product team focusing on the Marketplace at Freightos, one of the hottest Jerusalem startups which is changing the way the world ships goods. David started his “career” as an officer in an intelligence unit doing product management work before he even knew about that role in high-tech. Since then he has played around with 2 startups (one financial and one teaching kids about cyber), was the Director of Research in a business intelligence and cyber company called KELA. David loves solving problems using data an creating great UX
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