Everyday as product managers we have to work together with many different stakeholders, internal within the company and external customers outside the company. We all have different types of people to deal with, there is the enthusiastic, the annoying one, the one the keeps bugging you, the supporter, and so on and so forth.
In this lecture will try together to define them, who they are, what their goals are, how can we understand them better, how we can create empathy towards them. We will focus on creating visibility so our stakeholders feel they can trust in us that we will create a product that will help them succeed.
This lecture is suitable for anyone who works with people every day and wants to learn how to spend the day in a more effective and more pleasant way, and especially how to identify how to work correctly with each stakeholder.
Questions this talk answers:
How do identify who my stakeholders are?
How do I create a product design process which creates stakeholder engagement and visibility?
How do I make my stakeholders trust in me?
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