May
22
10:00
It Sounds Bad In Hebrew!
Workshop
Hebrew Session
Kinneret Yifrah
Manager @ Nemala - Microcopy Studio
Kinneret Yifrah is the leading microcopy expert in Israel, as well as the author of Microcopy: The Complete Guide. Kineret has vast experience writing microcopy and has worked to establish the voice and tone for some of the largest local companies. Additionally, she manages the professional microcopy Facebook group and gives lectures and microcopy-writing workshops throughout the Israeli digital industry.
More about 
Kinneret Yifrah
In this Jolt Workshop, Kinneret Yifrah presents us with the four challenges that microcopy sends our way when writing in Hebrew, and provides us with practical solutions to overcome them. We'll address the common saying, "It doesn't sound good in Hebrew," and explain why it happens. By the end of this session, you'll be well on your way to writing kick-ass microcopy in Hebrew.
Questions this talk answers:
01
How can I apply better Hebrew microcopy on digital products?
02
How do gender differences matter when writing microcopy in Hebrew?
03
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Kinneret Yifrah
Manager @ Nemala - Microcopy Studio
About
Kinneret
Kinneret Yifrah is the leading microcopy expert in Israel, as well as the author of Microcopy: The Complete Guide. Kineret has vast experience writing microcopy and has worked to establish the voice and tone for some of the largest local companies. Additionally, she manages the professional microcopy Facebook group and gives lectures and microcopy-writing workshops throughout the Israeli digital industry.
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