Nov
18
18:00
Storytelling That Sells in a Digital Economy
Workshop
Hebrew Session
Brian Rashid
CEO, International Speaker, Messaging/Branding Expert @ A Life in Shorts
Brian Rashid is one of the world’s top branding and messaging experts. He is the CEO of a modern day marketing agency that works with big brands like Linkedin, Intel, Credit Karma, Cisco Systems, as well as entrepreneurs and small businesses to help them tell stories that s Brian is an international speaker, twice featured on TEDx stages, & a contributing writer at Forbes & Entrepreneur Magazine. Prior to starting his own business, Brian was a speechwriter for Mayor Bloomberg's Administration in New York City. Brian is fluent in Spanish.
More about 
Brian Rashid
In the modern digital age, there are so many different products, services, and ideas that are competing with each other for their end-user's attention. In this Jolt session, Brian Rashid explores how to identify your niche market, utilize storytelling to inspire action and in the process create a trusted brand. This session also explores how to use content in a number of creative ways in order to scale value at a fraction of the cost and time. The best brands in the world understand the difference between sales and branding, and this session will show you how you can too. Rashid shows us how in order to be relevant in today’s noisy economy, you have to be able to tell stories that sell.
Questions this talk answers:
01
What is the difference between branding and sales?
02
How can I identify where me end-users or consumers put their attention?
03
How can I create relevant content?
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Brian Rashid
CEO, International Speaker, Messaging/Branding Expert @ A Life in Shorts
About
Brian
Brian Rashid is one of the world’s top branding and messaging experts. He is the CEO of a modern day marketing agency that works with big brands like Linkedin, Intel, Credit Karma, Cisco Systems, as well as entrepreneurs and small businesses to help them tell stories that s Brian is an international speaker, twice featured on TEDx stages, & a contributing writer at Forbes & Entrepreneur Magazine. Prior to starting his own business, Brian was a speechwriter for Mayor Bloomberg's Administration in New York City. Brian is fluent in Spanish.
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