In the modern digital age, there are so many different products, services, and ideas that are competing with each other for their end-user's attention. In this Jolt session, Brian Rashid explores how to identify your niche market, utilize storytelling to inspire action and in the process create a trusted brand.
This session also explores how to use content in a number of creative ways in order to scale value at a fraction of the cost and time. The best brands in the world understand the difference between sales and branding, and this session will show you how you can too. Rashid shows us how in order to be relevant in today’s noisy economy, you have to be able to tell stories that sell.
Questions this talk answers:
What is the difference between branding and sales?
How can I identify where me end-users or consumers put their attention?
How can I create relevant content?
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