Sep
16
18:30
How to Find and Validate Product-Market Fit
Workshop
Hebrew Session
Matt Bilotti
Senior Product Manager, Growth @ Drift
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
More about 
Matt Bilotti
Throughout my career in product, I've helped launch products at Drift, HubSpot, Attend.com, and many more. Some products fell flat and nobody cared about them. Some products were huge hits and allowed us to speed up in our path to product-market fit. Throughout all of those experienced, I've seen what worked, what didn't, and what the common patterns look like so you can make sure your future product launches are stellar. In this talk, I'm going to discuss the steps you can take to launch a product. Once we cover those, we'll talk about what product-market fit really means, how to validate that you've reached it, and what to do next to increase your likelihood that your new products succeed.
Questions this talk answers:
01
What are the steps you should take to build and launch a new product?
02
How do you get to product-market fit and what exactly does that even mean?
03
What do you do once you believe you've found product-market fit?
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Matt Bilotti
Senior Product Manager, Growth @ Drift
About
Matt
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
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