In this Jolt session, we’ll dive deep into the process of defining and executing a brand's tone & voice. We'll explore the different steps involved, review a few case studies and experiment with UX writing so that you'll leave this session with practical tools for upgrading your brand's persona.
Questions this talk answers:
What is the difference between tone & voice?
How do I define and write a tone & voice guide for my brand?
How can UX writing help in creating a strong brand?
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