Have you ever felt guilty for not uploading new content to your social media for weeks? It's a familiar feeling; sitting down, opening your laptop... and nothing. Well, feel guilty no more.
In this Jolt session, Danielle Chen teaches us the why, the what and the how of a robust content strategy. Strategy should be your business' bible; it should guide you on your way to achieving your goals, and provide you with the framework you need to manage your business effectively.
Questions this talk answers:
Why does my organization or business need a content strategy?
What are the components of a robust content strategy?
How do I build an effective content strategy?
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