In 2013, Jason Shapiro created a Twitter account called @LosFelizDaycare based on the Los Feliz neighborhood in Los Angeles and the feely-touchy hipster parents who inhabit it. The account posed as a new age child care facility and quickly got attention for locals in Los Angeles– and then people all over the world. Starting with just one follower, it's grown to reach an audience of over 122,000 followers and was named LA Weekly's Best Twitter feed in 2015 and 2017. Through his parody Twitter account, Jason has learned to engage his audience and continue to engage them over five years. He's also worked on social media strategy with big companies including Netflix. In this Jolt session, Jason draws on his unique experiences to help people run their personal, professional, or parody Twitter accounts more effectively. He'll share some of his best practices in building a Twitter account from the ground up and staying relevant in a crowded social media space.
Questions this talk answers:
How can I hone my voice on Twitter?
What are some of the best ways to gain more followers?
What are some of the best practices to keep my audience engaged?
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