In an era where attention is the most expensive currency, everyone is struggling to make their story stand out. While many B2B and startup marketers adopted elements of storytelling, the result often leads to generic messaging that suffers from FASS syndrome or ‘ility disease’.
In this workshop, Shahar Cohen teaches us the building blocks to creating compelling marketing campaigns. We'll explore the essential elements of storytelling through award-winning global campaigns and take a look at what was done right, and wrong.
We'll leave the session equipped with a DIY story template, real-life case studies, and practical tools to improve our messaging.
Questions this talk answers:
What Are The Ility Disease And FASS Syndrome And How Does It Affect My Marketing Materials?
What Is The Disturbing Truth About My Audience And How Can I Harness It To Form Emotional Stories?
What Are The Building Blocks That Underlie B2B Marketing That Doesn't Suck?
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