In this Jolt, we will talk about what makes ideas stick. We'll cover the basics of creating a viral story - while no one can promise what will turn a story into a viral one, there are definitely tools you can use that will help you better the odds.
This Jolt does not assume previous knowledge, and therefore will cover the basics of brand building as well. While this is not the topic, understanding it and connecting it to how you craft your story is fundamental to its success.
Questions this talk answers:
How to build a story that people will want to share?
How to make sure people care about your product, not just understand it?
Why some stories stick with us, and others fade away?
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