Jul
11
20:00
Microcopy: How MailChimp Uses Small Words For Big Impact
Workshop
Hebrew Session
Jess Miller
UX Writer @ Effective Inc.
Jess is a user experience writer based in Denver, Colorado. After nearly a decade of writing for print and online news outlets, she brought her enthusiasm for the written word and problem-solving to Effective, a UX agency focused on human-centered design. She now works with companies in the healthcare, e-commerce and financial industries to create digital transformations that enhance and guide the customer experience. Her hobbies include horticulture and hip-hop.
More about 
Jess Miller
By now, most people have heard of microcopy, but what exactly is it? In this Jolt session, Jess Miller teaches us the ins and outs of microcopy and how we can apply the writing method to our product, marketing, and design for measurable impact. Using MailChimp as a case study, we'll explore how words and phrases on a user interface can directly impact a user's actions, emotions, and behaviors. We'll dissect the process involved in creating powerful microcopy, and take a look at how successful companies like MailChimp are utilizing the power of small words for big results.
Questions this talk answers:
01
What is the process behind MailChimp's UX writing?
02
What can we learn about UX writing from the MailChimp styleguide?
03
What is microcopy and what does it have to do with UX writing?
Get a learning Membership
Jess Miller
UX Writer @ Effective Inc.
About
Jess
Jess is a user experience writer based in Denver, Colorado. After nearly a decade of writing for print and online news outlets, she brought her enthusiasm for the written word and problem-solving to Effective, a UX agency focused on human-centered design. She now works with companies in the healthcare, e-commerce and financial industries to create digital transformations that enhance and guide the customer experience. Her hobbies include horticulture and hip-hop.
apply for jolt membership