By now, most people have heard of microcopy, but what exactly is it? In this Jolt session, Jess Miller teaches us the ins and outs of microcopy and how we can apply the writing method to our product, marketing, and design for measurable impact. Using MailChimp as a case study, we'll explore how words and phrases on a user interface can directly impact a user's actions, emotions, and behaviors. We'll dissect the process involved in creating powerful microcopy, and take a look at how successful companies like MailChimp are utilizing the power of small words for big results.
Questions this talk answers:
What is the process behind MailChimp's UX writing?
What can we learn about UX writing from the MailChimp styleguide?
What is microcopy and what does it have to do with UX writing?
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