A presentation is all about the journey: the journey that our target market is already taking in their daily life, as well as the journey they are about to take with us. In this Jolt session, Mila Finkelshtein teaches us that we need to orchestrate this journey in a way that'll create a genuine connection with our audience. This journey must be planned carefully; we need to produce the story in such a way as to make the various variables (innovative ideas, statistics, numbers, case studies, metaphors, and conclusions) unforgettable and inspiring.
Questions this talk answers:
What is the hero's journey structure?
How can the hero's journey be implemented when building our presentation?
How can I build my message?
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