Aug
21
18:30
Product: How To Kill Features In The Best Way Possible
Workshop
Hebrew Session
Matt Bilotti
Senior Product Manager, Growth @ Drift
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
More about 
Matt Bilotti
When you build products, you're not always right. Which means you end up with parts of your product that are never or barely used. In this Jolt, we'll discuss how to identify what features to kill, how to get buy-in to do that, what sort of timeline to expect, and how to communicate/plan all of this with customers so it goes over smoothly.
Questions this talk answers:
01
How do you identify which features to kill?
02
How do you then communicate your decision with internal stakeholders to get buy-in?
03
How do you communicate these changes with customers?
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Matt Bilotti
Senior Product Manager, Growth @ Drift
About
Matt
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
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