Jun
12
20:30
Product Management : How to Build Better Products, Faster [The Burndown Framework]
Workshop
Hebrew Session
Matt Bilotti
Senior Product Manager, Growth @ Drift
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
More about 
Matt Bilotti
No matter how talented your product team is, it seems every software company is still plagued by the following… 1 - Shipping things too quickly and cutting corners, causing longer-term issues (quick ship releases) 2 - Not shipping fast enough and frustrating sales, success, marketing, support, etc. (big bang releases) 3 - Not enough transparency into what the product team is building. Stakeholders feel out of the loop or unclear on exactly what’s coming or being worked on 4 - A never-ending game of prioritization and shifting priorities If you’re like us, then no matter what you’ve tried, these challenges still linger over your team. But if you’re being honest with yourself, you know your team can achieve more. That’s how we felt back in 2009 at Performable, when we first discovered the principles of Burndown. Then when Performable was acquired in 2011, we got the opportunity to battle-test those principles at HubSpot. Now, at Drift, we’re perfecting the principles of Burndown and codifying them. Since implementing the Burndown framework at Drift, we’ve seen a 5x increase in revenue — far more growth than we ever thought our team could achieve. This talk is all about what you can do at your companies to reach the levels of product success that companies like Drift and HubSpot have reached.
Questions this talk answers:
01
What can you do to supercharge your team's ability to ship more value faster?
02
What are the tools and processes you can implement that create an enviroment where you create better products?
03
How do you make sure your product team is truly customer-centric?
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Matt Bilotti
Senior Product Manager, Growth @ Drift
About
Matt
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
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