In this Jolt session, Sarah Judd Welch explores the ROI of community with a focus on how to tie community programs to tangible business value. We'll start by defining the business value of community and then dive into ways to align community programs with clear business objectives. Next, we'll explore ways to measure success including a return on budget spent, net promoter (NPS) scores, retention and more.
Questions this talk answers:
What is the business value of community?
How do you set up your community program to align with business KPIs?
How you measure community success (ROI, NPS, retention and more)?
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