Jul
09
19:00
Speaking Human: Translating What Happens On the Backend
Workshop
Hebrew Session
Jesse Day
Product Design Manager, Growth @ Evernote
Jesse Day leads the growth design team at Evernote, a cross-functional group of product and content designers who optimize every aspect of the user experience. Jesse is convinced that, for every scenario, there exists a perfect combination of words and images to communicate a message, and he works in relentless pursuit of this ideal. He is the author of Line Color Form: The Language of Art and Design, a graphic guide to visual language.
More about 
Jesse Day
In this Jolt session, Jesse Day teaches us the importance of translating what happens on the backend for our users to understand. Generating copy to explain complex topics, such as error messages and user processes, can leave designers and copywriters feeling frustrated and stuck. Together, we'll learn the significance of making software sound human, how to identify our brand tone and voice, and the process involved in measuring the impact of our words on a user's experience.
Questions this talk answers:
01
How do I translate what happens on the backend, to the other side of the screen?
02
How do I make software sound human?
03
How do I define my brand tone and voice?
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Jesse Day
Product Design Manager, Growth @ Evernote
About
Jesse
Jesse Day leads the growth design team at Evernote, a cross-functional group of product and content designers who optimize every aspect of the user experience. Jesse is convinced that, for every scenario, there exists a perfect combination of words and images to communicate a message, and he works in relentless pursuit of this ideal. He is the author of Line Color Form: The Language of Art and Design, a graphic guide to visual language.
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