Jul
02
20:30
Cool Ideas Aren't Enough - Solving Real People Problems Will Make You Succeed
Workshop
Hebrew Session
David Balsam
Lead Product Manager @ Freightos
David leads the product team focusing on the Marketplace at Freightos, one of the hottest Jerusalem startups which is changing the way the world ships goods. David started his “career” as an officer in an intelligence unit doing product management work before he even knew about that role in high-tech. Since then he has played around with 2 startups (one financial and one teaching kids about cyber), was the Director of Research in a business intelligence and cyber company called KELA. David loves solving problems using data an creating great UX
More about 
David Balsam
Many people around the globe have cool ideas, startups which have succeeded big are startups which were able to identify real pain points of people and build a product that actually solves or makes dealing with that pain point easier. In this talk I will try identifying what is a real "problem", How do I identify who has this problem, and when, where and how often does this problem happen to these people.
Questions this talk answers:
01
How do I know I am trying to solve a real problem?
02
Who am I solving the problem for?
03
How do I identify when this problem is happening to them?
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David Balsam
Lead Product Manager @ Freightos
About
David
David leads the product team focusing on the Marketplace at Freightos, one of the hottest Jerusalem startups which is changing the way the world ships goods. David started his “career” as an officer in an intelligence unit doing product management work before he even knew about that role in high-tech. Since then he has played around with 2 startups (one financial and one teaching kids about cyber), was the Director of Research in a business intelligence and cyber company called KELA. David loves solving problems using data an creating great UX
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