Oct
29
20:30
How to run a successful beta program for your product or service
Workshop
Hebrew Session
Matt Bilotti
Senior Product Manager, Growth @ Drift
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
More about 
Matt Bilotti
Before any great product is launched, there's almost always a period where users get early access. During this time, they run into bugs and issues, while providing you some incredible insights. In this Jolt, we're going to learn how to create, structure, fill, and run a beta program for your product or service.
Questions this talk answers:
01
How do I find people to participate in my beta program?
02
How do I structure it so it's useful both to my users and my team?
03
What are ways I can get even more out of a beta that I'm running?
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Matt Bilotti
Senior Product Manager, Growth @ Drift
About
Matt
Currently a senior product manager on the growth team, Matt joined Drift when there were zero customers and has helped the company reach product-market fit with thousands of customers, 150+ employees, and $90 million in Series B and C funding. Previously, Matt worked at HubSpot and has held multiple product roles in the past. He's written a book on the product development methodology that he uses, which you can get for free at drift.com/burndown. Matt has a passion for learning, improving, helping others, and building things that people love.
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