Jul
31
10:00
Branded utility: Make your advertising useful
Workshop
Hebrew Session
Itay Boneh
Marketing consultant & Strategist @ Itay Boneh
Brand development expert with sharp knives and creative approach. Formerly VP Strategy at the global advertising agency Publicis. Currently work as a marketing consultant and a strategist, lecturer in the international school at IDC Herzliya, and as a mentor for start-ups.
More about 
Itay Boneh
We live in "Attention Economy" era, where brands are fighting for their place in consumers' lives, and conventional advertising may just not be enough. Marketing teams must create smarter campaigns that are based not only on information or entertainment - but on real benefits that add value to the "built-in" benefits of the product itself.
Questions this talk answers:
01
How advertising should adapt to the current needs of consumers?
02
How your ads can add value to your product?
03
What are the keys for creating strong brand utilities?
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Itay Boneh
Marketing consultant & Strategist @ Itay Boneh
About
Itay
Brand development expert with sharp knives and creative approach. Formerly VP Strategy at the global advertising agency Publicis. Currently work as a marketing consultant and a strategist, lecturer in the international school at IDC Herzliya, and as a mentor for start-ups.
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