We live in "Attention Economy" era, where brands are fighting for their place in consumers' lives, and conventional advertising may just not be enough. Marketing teams must create smarter campaigns that are based not only on information or entertainment - but on real benefits that add value to the "built-in" benefits of the product itself.
Questions this talk answers:
How advertising should adapt to the current needs of consumers?
How your ads can add value to your product?
What are the keys for creating strong brand utilities?
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