JOLT 2

HOW DO I DELIVER AN IMPACTFUL MESSAGE?

Button Text
takeaways

CORE ELEMENTS FOR PERSUASION  
1. Messenger status
2. Non verbal
3. Covert message
4. Present knowledge  

takeaways
Presenters most important elements
takeaways
Non Verbal Tools
takeaways
Covert message tools
takeaways
The More You’re Perceived As An Expert – The Easier It Will Be To Persuade And Impact.
  • Non-verbals
  • Name droping
  • Terminology
  • Self presentation
  • Experiance
  • USE ALWAYS. DON’T EXAGGERATE
The More You’re Using Scientific Data – The Easier It Will Be To Persuade And Impact.
  • No round numbers and generalization
  • Numbers, statistics, quantitative end result
  • USE ALWAYS. DON’T OVERLOAD
further
Heuristics - How to sound smart (Will Stephen)

One of my all times favourite Ted talks. Putting aside all the humor used (a great attention-booster!) this has an actual serious meaning: the body language, heuristics, covert messages and more. Short Tedx (6 min)

FURTHER LEARNING
further
further
Body language - Your body language shapes who you are (Amy Cuddy)

In this 2nd most watched Ted talk ever, Amy Cuddy is taking body language to the next step: it’s not about the way it affects our audience, it is now how it psychologically and physically affect us. Watch, enjoy and perhaps you’ll find yourself power posing before important presentations :)

FURTHER LEARNING
further
Fear heuristics - Example

Fear heuristics is using fear in order to persuade someone.
However, it is only effective when coming with a practical solution.
For example, “Israel is getting dried – save water” isn’t practical enough.
In this following example it’s a lot more clear.

FURTHER LEARNING
Idea for pitch

In the next jolt we will learn and practice how to take a message and turn it into a pitch.

Choose an idea to turn it into a pitch, it could be on of the following:
1. Personal Idea for service\product
2. What’s your company doing?
3. Any product\service

assignment
MANDATORY
Present Your Ideas
JOLT 2