JOLT 3

HOW DO I TURN MY MESSAGE INTO A PITCH?

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takeaways
Presentation As A Decision-making Tool
takeaways
When presenting to decision makers - you should start with clear, measurable goals:
  • Clarity - What are you trying to achieve? Make it simple.
  • Quantity - Use numbers. You should be able to measure success.
  • Time - Goals should be time-bound (deadlines for achieving your goal).
takeaways
What are your suggestions?
  • Operative - feasible and practical
  • Pros and Cons - what are the advantages and disadvantages of each suggestion
  • Rejected alternative - When presenting other alternatives, and explaining why they were rejected, you increase your credibility
takeaways
Help audience measure your idea’s progress
  • Run a pilot to test the waters
  • Define milestones and dates for measurement
  • Define clear, measurable achievements
takeaways
How to deal with simple questions?
  • If you know the answer - answer.  If you don’t - be honest, and follow up later
  • Don’t answer if you don’t know
  • Don’t roll your eyes or appear cynical / patronizing
  • Don’t interrupt the asker
takeaways

“There are no stupid questions, only impatient speakers”

takeaways
Difficult question = opposing your message
Hostile question = opposing you

  • Don’t panic.
  • Address the person politely
  • Set expectation at beginning of answer
  • Try to tackle the issue from a different angle
takeaways

"Nothing gives one so much advantage over another as to remain always cool and unruffled under all circumstances."
- Thomas Jefferson

takeaways
Be clear about when audience should ask questions.
At the end

No Surprises

Higher chance of no questions

No context

Audience is impatient

Between Sections

Context is clear

Does not interrupt flow

Can take up too much time

On the Fly

Context is clear

Keeps audience engaged

requires confidence

Interrupts flow

Can take up time

further
How to Pitch a Big Idea to Your Boss (and Get a "Yes!")

Read article

FURTHER LEARNING
further
The worst thing you can do when pitching an idea to your boss

Read article

FURTHER LEARNING
Present Your Ideas
JOLT 4