Outlines
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Product & Design
BUSINESS
people & Talent
marketing & sales
technology
21st century skills
  1. Find the perfect outline(s) to build your talk around.
  2. Send your selections to ud@jolt.us (just copy & paste the outline title).
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Writing Facebook Ad Copy
How can I improve my Facebook ad copy?
What are best practices when writing copy for Facebook ads?
Why is copy so important to the success of my ad campaign?
What role does copy play in the creation of a Facebook ad?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
SEO: Ecommerce
How does SEO affect the buying process?
How do I conduct customer research to improve my SEO?
How do I conduct keyword research to improve my SEO?
How do I conduct competitive research to improve my SEO?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Producing Professional Podcasts
What is podcasting?
How can I leverage existing content for podcasting?
What is my competition and how should I analyze them?
How do I create a podcast budget?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Podcasting For Your Digital Marketing Strategy
How can I leverage podcasting in my digital marketing strategy?
What are the benefits of podcasting as a marketing medium?
Why is podcasting such a popular format for marketers?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Newsletters: Design (1/3)
How can I improve the design of my newsletters?
How can design make my company newsletters more engaging?
How can design improve my newsletter to foster community?
What are simple techniques I can implement right away to improve the design of my company's newsletter?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Newsletters: Copy (3/3)
What role does copy play in email marketing?
How can copy improve conversions?
How can I write copy that adds value for my audience?
How can my copy be more benefit-focused?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Newsletters: Conversion (2/3)
How can I create mobile-optimized newsletters?
How can I segment my email lists?
How can I customize the subject line and sender name to raise conversions?
How can I use double opt-in to raise conversions?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Mobile Marketing: Creating a Strategy
How can I connect mobile to the customer journeys?
How can I gather market data?
How do I establish a mobile strategy framework?
How can I assess the competition?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Microblogging for Dummies
What is microblogging?
What are the top platforms for microblogging?
How can I leverage microblogging in my marketing strategy?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Marketing strategies for freelancers
What are the different marketing strategies freelancers use?
which marketing strategy will work best for freelance consultant?
how can we use big data to target customers?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Marketing Foundations: Value Proposition Development
What is a value proposition?
How can I define my company's value proposition for our service or product?
What are the core elements of an effective value proposition?
What is the framework to develop my company's value proposition?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Influencer Marketing: Reaching Out to Influencers (2/3)
How can I approach an influencer?
How do I establish a relationship with an influencer on the right foot?
How do I write effective email pitches to influencers?
How do I maintain positive contact with influencers?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Influencer Marketing: Finding Influencers In Your Niche (1/3)
Which influencer is the right fit for my next influencer marketing campaign?
Why is influencer marketing so effective?
How can picking the right or wrong influencer have an impact on my campaign?
What are factors to take into consideration when scouting for influencers?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Hyper Syndication: Maximizing Your Web Video and Podcast Audience
What do I need to understand about how online behavior is changing?
How do I syndicate an RSS feed with my Twitterfeed and Hootsuite?
How do I target computers with video sharing sites?
How do I target mobile devices with YouTube, Vimeo, and SoundCloud?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
How to Write a Press Release
How should I pick a topic for my press release?
How can I define who, what, where, when and how in my press release?
How do I pick a title that gets my press release read?
How do I write a quote for my press release?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
How to Use MailChimp: The Basics
What is MailChimp?
Who is MailChimp for?
How can I use MailChimp to promote my business or brand?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
HOW TO PITCH AND RAISE MONEY?
10 steps to make the perfect pitch
How to match your message to your target market
Do & not do when you pitching
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
How to craft your Instagram strategy
How to increase customer engagement and loyalty using your instagram strategy?
What are the important factors to consider when creating your marketing strategy on Instagram?
Which marketing techniques best fit my goals on social media?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Headlines That Convert: Emails & Blogs
What are the common mistakes writers make when writing headline copy?
How can I write compelling headlines that convert?
How is my headline's character length impacting my click-rates?
How can I captivate my audience with the right word balance?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Google Analytics: Understanding Reports (3/3)
What is an audience report and how can I use it?
What is an acquisition report and how can it help me?
What is a behaviour report and how can I leverage it in my marketing efforts?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Google Analytics: Setting and Measuring Your Business's KPIs
How do I define my business's KPIs?
How do I assess my business's KPIs?
What does setting and defining KPIs do for me and my business?
Why are KPIs important?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Google Analytics: Advanced (2/3)
How can advanced Google Analytics improve my business?
How can I drive more traffic to my website?
How do I analyze the data I collect from Google Analytics?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Google Analytic: The Basics (1/3)
What is google analytics and why is it important?
How do I use Google Analytics as a beginner?
What is a tracking code?
How can I implement Google Analytics on my site or the site of a client?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Facebook For Business: The Fundamentals (1/3)
Why should my business be on Facebook?
How do I choose the right channels for my Facebook presence?
How do I make a business Facebook page?
How do I use a Facebook profile for business?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Facebook For Business: Analyzing Facebook Marketing (3/3)
How do I analyze Facebook data with Facebook Page Insights?
How do I get started with Facebook Analytics?
How do I track Facebook ad data in Google Analytics?
How can I learn more about the Facebook users who visit my site?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Facebook advertising hacks that will help your business growth
How to write better ads on facebook
What can I do different when building an Ad
How to better target my audience
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Facebook Ads: Targeting
How do I target the right people on Facebook by using focused Facebook targeting methods?
How do I target buyers, readers or any action needed for specific niche?
What are the different techniques used in Facebook ad targeting?
How do I find the golden and hidden interests in my niche to beat my competitors?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Effective Email Marketing - advanced
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Customer-Centric Marketing for Entrepreneurs
What is customer-centric marketing and how can I build my own customer-centric marketing strategy?
What is customer discovery and what are customer discovery tools I can use?
What are customer profiles and personas and how can I use them to help me in my marketing efforts?
What are KPIs, metrics, and milestones and how can I develop them to measure the success of my business?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Customer Success vs Sales - A war without winners
What are the basic differences between Sales and Customer Success?
Why is it important to distinguish between the two?
Where should we draw the line?
How can these two teams help each other?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Customer Success Manager 102 - A Jack of All Trades, Master of Some
What are the different touchpoints of the Customer Success Manager?
What skills does the Customer Success Manager should poses?
What are the most common day to day tasks for a Customer Success Manager?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Create Sales Funnel Copy That Converts
Why is sales funnel copy so crucial?
What are tools and techniques I can use to improve my sales funnel using copy?
What is the process involved in writing powerful sales copy?
How can I test out my sales copy?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Conversion Rate Optimization: The Fundamentals
What is CRO?
How do I use data, surveys, and testing to gain insight into my site's audience?
How do I prioritize testing opportunities?
How can build compelling test hypotheses?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Conversion Optimization For Facebook Ads
What is ad targeting on Facebook’s advertising platform?
What is interest-based targeting?
What are the four Facebook ad types?
How can I improve my ad’s CTA?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Content Marketing: Newsletters
Should I include newsletter in my content marketing strategy?
Why are newsletters important to my content marketing strategy?
What are the benefits of newsletters in my content marketing strategy?
What tools and platforms are available for email marketers?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Consumer Behaviour & Analysis
What is consumer behavior?
What factors influence consumer behavior?
What is the decision-making process of consumers?
How can understanding consumer behavior aid me in becoming a better marketer?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Building a Small Business Plan: Market Analysis (2/3)
What is a market analysis?
Why is a market analysis important to an effective business plan?
What is a competitive analysis?
How can I summarize key players in my market?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Building a Small Business Plan: Financial Analysis (3/3)
What is a financial analysis?
Why is a financial analysis important to my business plan and what role does it play?
How can I estimate my small business's operating expense?
What is a balance sheet?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Building a Small Business Plan: Executive Summary (1/3)
What is a business plan and why is it important for my small business?
What is an executive summary and what role does it play in my business plan?
Why is the executive summary typically written last?
What is the goal of my executive summary?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Building a LinkedIn Marketing Strategy
How can I leverage LinkedIn to achieve my business goals?
What is a LinkedIn marketing strategy and how can I build one?
What tools does LinkedIn have to offer digital marketers?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Building a community brand (and how to B2B2C)
Community as a brand
How to set a field (of users) on fire
How to manage a B2B2C community (or 2 different communities)
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Build a Social Media Strategy From Scratch
What makes a killer social media strategy?
How do I define my audience for a social media strategy?
What are essential metrics that should be included in my social media strategy?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Branding Your Freelance Business
How can I develop a USP (Unique Selling Point)?
How can I develop a blog to build my brand?
How can I use my freelance brand to attract bigger and better clients?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Brand Partnerships: Influencer Marketing
How do I reach customers online today when banner ad click through rates are at an all time low of 0.04%?
How can I get an ROI as high as 11 times and drive in-store sales as well as eCommerce?
Why is Influencer Marketing changing the way marketers are spending their digital media dollars?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Brand Partnerships: Build New Relationships and New Opportunities
How can you use data to help make decisions on what bands to partner with?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
B2B Content Marketing: The Foundations (1/3)
What are the primary differences between B2B and B2C content marketing?
What are the essential elements of a B2B content strategy?
What are the differences in the decision-making process of businesses and consumers?
What formats of content should be included in my B2B content strategy and why?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
B2B Content Marketing: Distribution Channels (2/3)
How do distribution channels play a role in the success of my B2B content marketing efforts?
Which distribution channels should be included in my B2B content strategy and why?
Which social media sites should I be focusing on in my B2B content strategy?
What role do webinars play in my content marketing efforts?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
B2B Content Marketing: Content Formats (3/3)
What are the different format of contents used in B2B content marketing?
How can short-form and long-form content be leveraged in B2B content marketing?
When should I be using blog or website content in my B2B content strategy?
What's the difference between digital and print content formats and when should each be used?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Agile Marketing Foundations
What is agile marketing?
How was agile marketing evolve from agile development methodology?
How is agile marketing used and what are its benefits?
What are the workflows of agile marketing and how can I adapt them to the needs of my organization?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
AdWords Extensions To Improve Conversion Rates
What are Google AdWord extensions?
What are the benefits of using AdWord extensions?
What are the most commonly used extensions?
How can I determine which AdWords extension is right for my next AdWord campaign?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
AdWords and Analytics: Remarketing
What are remarketing lists and how can I create one?
What are the different types of remarketing tools offered by Google Analytics?
How do I link Google AdWords with Google Analytics?
How do I set up a Google AdWords campaign?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
Advanced SEO: Developing an SEO-Friendly Website
How is my website's SEO being determined?
How do I build my site's architecture to improve SEO?
How is my domain name effecting my SEO ranking?
How do I manage URLs on my website to improve my site's SEO ranking?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED
A/B Testing Your Copy
What is A/B testing?
How do I A/B test my copy?
Why is it better to test my copy?
Marketing & Sales
BEGINNER
INTERMEDIATE
ADVANCED